The brand is dedicated to breaking the existing trends in the plus-size market, bidding farewell to 'boring' fashion, and providing an additional choice. Centered on fashion, we aim to help plus-size girls build confidence. Confident people are always the most beautiful and adorable.

We strive to break mental constraints and prejudices, encouraging them to be themselves, confidently showcasing their style, and daring to wear and show off. Plus-size girls can have the same styles as slim girls. Being thin or plus-size has always been a personal choice.

The brand aims to focus on creating fashion plus-size clothing, making plus-size girls look great because being plus-size has its own diversity—there is a difference between unattractive plus-size and attractive plus-size. The brand does not want to solely offer styles that cover 'plus-size' or uniform plus-size designs.